They need to move to focus away from Lex Luthor, I know that sounds insane seeing he is THE superman villian but audiences no longer relate to him like we comic fans do, the want to see Superman up against a brick like they did with Zod and his gang back in the day. Put him up against someone big.
No one is going to buy Lex running around in a suit of armor fighting one on one with Supes lol.
Russell Crow to play Jor-el? Nice choice. So far the casting has been one of the best in any super hero movie. Looks like they're going all out.
http://blog.newsarama.com/2011/06/15/russell-crowe-looks-official-for-superman-man-of-steels-jor-el/