Originally posted by Esau Cairn
I honestly can't imagine the argument/debate to leave "Mars" out of the title...
I think there were justifiable fears about putting the word Mars in the title. 100 years ago when these were first being written, Mars was mysteriously exotic. The 1950's space invasion films turned Mars into a cheesy menace. I can't think of one film in the past several decades that had Mars in it's title that was a success (Total Recall was set on Mars, but avoided that fact in it's title.)
That doesn't mean you don't tackle the project, of course. It just means careful marketing. I do wonder why they didn't add taglines like "From the creator of Tarzan and the director of WALL-E..."
The film did honestly go for the retro sense of wonder. It's depressing to think that to get audiences in droves, they needed Johnny Depp camping around in here in eyeshadow...or teenage vampires...
Or whatever junk that is five minutes old that today's audience likes, in defiance of all good taste. 🙄