Morridini, your delete button isn't supposed to work. Only mods can delete posts; that's how it's always been.
Anyway, what a mess. No one single retailer has the power to tell a publisher "no, you must do this". Why? Because then that'd run the risk of damaging the relationship with that publisher and the ability to carry their games, which could ruin the retailer. Gamestop isn't the only retailer to do exclusive bonuses, and Amazon was doing it before it became common in brick and mortar stores anyway. However, it's nothing new. It's been happening for years, and every retailer does it. Amazon does, Gamestop does, Target does, Best Buy does...it's very common, and it's not going away any time soon, as it's an easy and cheap way for retailers to entice people to come and shop at their stores.
And no, gaming is not going to go all-digital anytime soon. Broadband internet is still not universally available; the infrastructure for it in the US, for example, is garbage. It may have helped PC gaming, but that's a whole different animal than console gaming anyway. If anything they'll just keep shifting things towards having digital copies alongside physical copies available, but it's not going to go all-digital, at least within the next five years.
However, being as retailers have the ability to sell DLC...things going to digital isn't going to kill traditional retailers anyway. Smart businesses adapt by going with the times and diversifying.
Now, I could tell some stories about how working there sucks...(how much it changed when EB was bought by GS, and then when GS became publicly traded; blatant favoritism that exists as you go higher up the chain; the fact that they want us to be, essentially, salesmen without any of the benefits of doing so; constant cutting of hours when they give the bare minimum already; and so on and so forth)...but I'm not going to right now, as this thread is already off-topic for this forum, which is meant to be about video games, not complaining about stores.