You could use a popular saying so that it sticks in people's minds like 'It's Grim up North' (I know that one has been used), I sometimes listen and like an album but forget to buy it, only when something jogs my memory do I remember. You could go for something like 'The weekend starts here' - just an example as it could mean the weekend starts with the album as well as the saying reminding peolpe, or 'Tough at the top, or lonely at the top' also suggesting you are going to make it big. Or like Men at work did, use a road sign or sigbn that people see a lot like 'Urban Clearway', Services ahead'or something that would jolt memories, 'One way Street' could also be suggesting you only have one way to go ie up.
Actually these don't seem as good as when the idea came to me, I'm sure the idea is better with more thought and assistance.