Study on Skin Cream and Gun Control (Title is slightly misleading)
This is decision research.
For this thread, post your answer (or just simply remember it). Resist the urge to google search the answer and resist the urge to change your answer after reading my spoiler text.
After you have come up with your answer, read the below text:
Spoiler:
But what happens if you swap the two labels for the columns?What happens if you change the labels (but keep the numbers the same) to be about gun control?
This study did that with what I think are hilarious results:
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2319992
For those of you with the time, I recomend reading that study (download it. It is a 37 page pdf and is a good read).
Here is a Youtube video that does a great job of explaining, in simple terms, what exactly is going on:
http://www.youtube.com/watch?v=CfoKor05k1I
Discuss the results and your answer. I think the results of the study would have been much more pronounced if they did a prelim filtering before they selected their sample: they should have gotten 500 people that strongly oppose guns and 500 that strongly supported gun freedom. Then the charts would have shown much more hilarious clustering. 😄