There's, like, no chance of this being true. They're on top right now. Their model is performing well. New characters are drawing new readers, old ones are successful as well.
One limited area could happen, sure, but Marvel is not going to do a continuity reboot.
Originally posted by krisblaze
Rebooting's a bad idea if you ask me.Their problem is getting new readers but the fact that they can't stick with something for more a year or two. After Siege we were supposed to get the Heroic Age, which I thought was going to bring things back a bit closer to the oldschool, but then it made way for Marvel NOW, which was arguably the same thing? Only everybody needed yet another uniform upgrade and roster shuffle.
That's not a problem, that's the plan- You have a 2-year status quo, then something fresh which grows from it.
And it has grown sales. It helped turned Avengers from a single book to a franchise that rivals X-men (yes, even before the Avengers movie).
Writers are also informed of the events well in advance, and thus have time to plan it into their books *or* even opt out (like Captain Marvel Carol's author recently noted. She was worried about the next event, asked Bendis for advice, he says, "Why don't you just tell them you don't want to?", she asked editorial, and no fuss, Carol was out of the new event. Which I *think* was Original Sin).
It makes for a coherent approach with few interruptions that the writer isn't fully prepared for.
Riv
Maybe one the reasons creative teams dont stick around is the inability to have fun writing the characters. Marvel has been dictating the overall picture to a huge degree for years now.
Sure you're not thinking of DC? ^^ They're the ones having trouble with writer retentiion.
Daredevil, Loki, She-Hulk, Ms. Marvel, Young Avengers... lotta fun to be had there! And their writer retention is solid. They end books and start new ones fairly often, but the writers almost always go on to new projects when that happens.
Like, Kieron Gillen does Journey into Mystery, finishes it, then does Young Avengers, finishes it, then Loki: Agent of Asgard.
Kelly Sue DeConnick's been on Captain Marvel for 2 years with no end in sight. Mark Waid on Daredevil for just as long, plus he's getting new books...