Apple Car

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Apple Car

The Apple car rumors aren't showing any signs of slowing down, and CEO Tim Cook isn't doing much to dispel them. On stage with Wall Street Journal editor-in-chief Gerard Baker, Cook shared some thoughts on the future of the car industry, without explicitly confirming Apple's potential entry.

"We'll see what we do in the future," he told Baker. "But I do think that industry is at an inflection point for massive change. Not just an evolutionary change." Cook says in the short term Apple's goal is to give people "an iPhone experience in the car," referring to the current CarPlay system, but it's clear he sees cars eventually going in a more ambitious direction.

"WE'LL SEE WHAT WE DO IN THE FUTURE."

"Software becomes an increasingly important component of the car of the future," he says. "Autonomous driving becomes much more important. And so a lot of the major technologies in the car shift. Electrification, etc — they shift from today's combustion engine-centric kind of focus. And so it would seem like there will be massive change in that industry, massive change."

http://www.theverge.com/2015/10/19/9572623/apple-car-tim-cook-interview

Why would anyone want to buy a car that crashes twice a day?

Sounds terrible! 🙂

I wonder what this will actually be. If it's going to be a full car or if they'll partner with anyone. I mean it'll pretty definitely be electric, but probably (even if 5 years down the line) too early for self driving.

I mean Tesla has definitely shown that even today an "outsider" can make a fantastic car. And Apple does have the money.

Would prefer they take a path similar to Tesla's, buying the shell of an existing car and doing the electric-drive, electronics and interior all themselves.

Outright partnering with one of the existing auto-conglomerates could put limits on Apple's imagination and we could end up with little more than a Ford Escape with an Apple entertainment/navigation/communication system. Who wants that? Nobody, that's who.

Originally posted by Flyattractor
[b]Why would anyone want to buy a car that crashes twice a day? [/B]

No joke. I wouldn't want to have to backup my car's OS before it gets its monthly update, then risk being stuck at home because I have to do a restoration. There are some levels of collaboration and integration that I'm open to, but as of now I see myself having no interest in an Apple car.

Originally posted by Bashar Teg

lol, that's pretty accurate. Would choose the nice, speedy car there as well though.

Originally posted by Bardock42
lol, that's pretty accurate. Would choose the nice, speedy car there as well though.

Even if you needed to buy a new model each time it had a problem?

Originally posted by Surtur
Even if you needed to buy a new model each time it had a problem?

That depends how often it has problems. If on average the car has a problem once every 20 years, sure...

Originally posted by Bardock42
That depends how often it has problems. If on average the car has a problem once every 20 years, sure...

So as of now do Apple products tend to last that long without a single problem? I've never used any Apple products so I don't know.

Originally posted by Surtur
So as of now do Apple products tend to last that long without a single problem? I've never used any Apple products so I don't know.

Yes, Apple products last very long. And they retain value extremely well.

Have to agree there, have an old MacBook from 2006 or so, only thing I've had to replace was the battery and on eBay they still sell for $200-$250.

Imagine trying to buy a used car thats iCloud locked.

Originally posted by Bashar Teg

😂

Originally posted by Bardock42
Yes, Apple products last very long. And they retain value extremely well.

Interesting, they might be better suited to it then Microsoft then.

Originally posted by Surtur
Interesting, they might be better suited to it then Microsoft then.

Well, while comparing the workings of a car with user operating systems makes for a funny joke, it's not a fair comparison. Windows (or OS X) doesn't have to reboot or get a blue screen of death because they are particularly shoddy designed, they are extremely complicated pieces of software that have to do so many things that problems are inevitable. The software that makes cars run has completely different requirements and goals.

Additionally Microsoft provides one of the most popular in-car entertainment software platforms. The other most popular one is owned by Blackberry. Google and Apple also both have efforts to connect their smartphone platforms with in-car entertainment.

First thing I thought about when seeing the title.

Meh, few and far between are the friends I know who haven't gotten a replacement at the Apple Store