I think that you either need a strong visual design and evocative presence (Vader, Sidious, Nihilus and TPM Maul) or a strong personality that incites an introspective or emotional response (Kylo Ren, Kreia, DR Dooku and perhaps Swtor's Tarro Blood).
SW is mostly an emotional work I feel, you need villains that can engage people through design or character and the best can manage both.