To decide on the color of interstate highway signs, variously colored signs were erected along a stretch of roadway in the mid-1950s. The signs led to two cities: Utopia and Metropolis. Drivers were later polled about which sign color they preferred. Green came out on top at 58 percent, followed by blue (27 percent), and black (15 percent).
In 1935, highway officials gave local governments options when it came to painting centerlines. They could be either yellow, white, or black, depending on the color of the underlying pavement. By 1955, 49 states had adopted white. The lonely holdout, Oregon, preferred yellow, arguing that it was safer.