Disney box office dominance is unprecedented
The studio’s domestic market share is an unbelievable 35 percent at the moment, a number that will only rise as it continues to release Fox’s films. That’s more than double their next-closest rival, Warner Bros., which currently sits at 15 percent. Why has Disney frontloaded 2019 with all of its major franchises, opening the door for a come-down in 2020? Great question—it’s because the company wants to round out its forthcoming streaming service, Disney+, with as much blockbuster content as soon as possible.
Generally speaking, Warner Bros. and Universal have rounded out the top three studios in the domestic box office race in some order. Warner Bros. also has a great library of top-tier IP, but it’s going through some internal changes with the recent hiring of a new CEO and the launch of HBO Max. Universal has been incredibly clever and effective at keeping pace without the aid of superheroes, but they lack the laundry list of global blockbusters beyond Jurassic World and Fast & Furious.
How has the Magic Kingdom done it? It’s simple—no other studio has the breadth of intellectual property to consistently compete with Disney. Today’s Hollywood marketplace revolves around repetitive cash flow (sequels, franchises), and Disney can churn those out more consistently and effectively than anyone. This is largely due to Disney’s brilliant brand acquisitions over the years—they have the best properties and that’s no accident.
Warner Bros. simply cannot compete. Disney is domination this part of the market share never seen before.
https://observer.com/2019/07/disney-box-office-marvel-star-wars-pixar-lion-king/
😂