Women and minorities are not a monolith!
https://blackmeninamerica.com/updated-how-do-black-people-spend-their-money-3/
“Our research shows that Black consumer choices have a ‘cool factor’ that has created a halo effect, influencing not just consumers of color but the mainstream as well,” said Cheryl Grace, Senior Vice President of U.S. Strategic Community Alliances and Consumer Engagement, Nielsen. “These figures show that investment by multinational conglomerates in R&D to develop products and marketing that appeal to diverse consumers is, indeed, paying off handsomely.”Generally speaking, Black people are still living for the moment with a “to hell with the future” mindset when it comes to money. Too many Black folks tend to only worry about themselves and the money that they have NOW. That way of thinking is crippling and must STOP now!
A common scenario for many Black folks when they get a “huge” chunk of money or their tax refund deposit is to run to the nearest appliance store, high-end mall or car dealer–(we just love those shiny new rims). According to The State of Working America, Black people spend 4 percent more money annually than any other race despite the fact that they are the least represented race and the race that lives in poverty at the highest rate.
Market research is the elephant in the room to every single "You can not define us" argument. 😆