That's actually part of the point. Even if you do "get it right the first time", the title itself, at least from a marketing standpoint, is a horrible one.
Any title of anything has to follow certain unwritten rules in order to appease the public (I know this because I'm a double business major and I've done projects involving coming up with a fake business product from scratch). One unwritten rule is to try not to use more than three syllables or words in your company or title, whichever is greater (i.e. Best Buy, McDonalds, Wal-Mart, Superman Returns, The Davinci Code, Miami Vice, and so on). Of course some titles get away with it (that whole Borat title comes to mind) but those are the rare exception. K.I.S.S is the basis for this.
Another unwritten rule is to not do any kind of gimmicky play on words or letters with your title or else it'll put off the consumer and make them feel uncomfortable. Such is the case with "Lucky Number Slevin". Just google "Lucky Number Slevin worst title" and you'll see what I mean. I know such a matter might seem inane, but each day whenever you step into a store or eat a restaurant, there's tiny specific things that were done in said place in order to help appease your experience with the company, product, business, etc.
__________________
Best rivalry ever!
Last edited by systemshock2 on Jan 16th, 2007 at 10:17 PM
IIRC They did consider giving it another name and wanted to change the name to something along the name of flight 175(or something like that). But then Samuel Jackson said that the name was one of the reasons why he signed up to be on that movie. Personally I'm quite fine with it.
KMC Community Forums
Stupid Movie Names
Jan 16th, 2007 09:14 PM
