Cinemaddiction
AmStar 14 Manager
They did a poor job of marketing it.
Up until a couple of weeks before it's release, people still thought it was going to be prequel, set before "Pitch Black".
In addition, they failed to market it as a 3 part series. It could have easily been entitled "The Chroncles of Riddick: Ch. 1" or something along those lines. So, people that didn't know any better went in expecting it to be ONE movie, and not the set up for a 3 part franchise. That will certainly hurt it.
As for Vin Diesel being a draw. He's done 2 major motion pictures that people remember him for. "xXx" and "Fast and the Furious". He's only a draw for his supposed "sex appeal", his rugged exterior, not his acting. Just like Schwarznegger and "The Crock". I realize he earns $20 M a movie, that said, again, look at how many people have been willing to PAY him that much for his skills, and the movies they are for. Yes, 2 whole movies.
The funny thing is, his best performances are in the lesser known movies like "A Man Apart", "Pitch Black", and "Knockaround Guys".
Sadly enough, I think Diesel's star is already fading.