i believe they put more money into developing books which were pointless and wasn't selling
Less poeple intrested in comics which most were rubbish and at times insignificant stories.
to much activities to business conducted for their revenue to kep up with
i.e marvel uk now owned by panini
i also think franklin is a pointless character (heores reborn 😮 )
Problem is Marvel had the customers they stuck that way and didnt check if the customers would always like their characters that way......
Peoples preferences changed, Marvel nearly lost all but were saved by many movies and the Ultimate titles.
After saying this I fear that DC may suffer the same fate soon..........................they need to keep an eye on their customers or someday, like Marvel already knows, they might lose em.
But it is these guys who probably saved Marvel...........
Originally posted by willRules
Problem is Marvel had the customers they stuck that way and didnt check if the customers would always like their characters that way......Peoples preferences changed, Marvel nearly lost all but were saved by many movies and the Ultimate titles.
After saying this I fear that DC may suffer the same fate soon..........................they need to keep an eye on their customers or someday, like Marvel already knows, they might lose em.
But it is these guys who probably saved Marvel...........
DC has diversity, it has your kids titles, it has Wildstorm and it has Vertigo.
It also does a lot of mini's and it has Batman and Superman
Marvel still doesn't really have this yet.
it wasn't the xmen that saved marvel. it was a number of things: internal reorganization of their 'system of doing things', it was an end to failed acquisitions, it was a better licensing and marketing strategy and above all, it was the movies, starting with blade which granted the company enough cash to 'rise from the dead'. why did they have problems? they likely got complacent and cocky, thinking they could never lose touch with the public. an endless string of vary-covered #1's that no one was buying, silly spinoffs, and poor stories also all contributed to their fall. i also believe that continually increasing prices lost them a lot of people - me for one. they simply priced me out of collecting. how can young kids be expected to pay $4 for a comic book? not to mention all the x-overs that meant that if you wanted the WHOLE story you needed to buy 20 different issues - the main ones likely on better stock and costing $7!! tpb's and graphic novels and specialty issues could all run upwards of $30 or more. then you have the need for immediate gratification so many kids have nowadays. as a teacher, i know how hard it is to kid young kids interested in reading. they don't want to have to wait a month to follow a story - IF they can be made interested in reading at ALL.
all of these things hurt marvel. toys, movies, videogames are great ways to intro characters to marvel. funny to think - many of todays kids will know hulk from movies and games and will have never seen a hulk comic!! things really have changed since i (and whirly - good decision to change the name back btw! 🙂) were whippersnappers . . .