Originally posted by Digi
This. Up until about Ultimatum, I vastly preferred it to 616. Every book I picked up hooked me, even for teams or characters I had previously not given a sh*t about.
The soup got pissed in when Loeb came onboard and did Ultaimtes 3. I dont think he actually read anything but a synopsis of Ultimates 2 or 3 so he completely missed Millar's tone and approach. It was basically the 616 Marvel Heroes except they could do edgy things like incest.
When Millar came back i loved the not too subtle in comic nod to the fact that Loeb had Loebbed the Universe he helped create:
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