BackFire
Blood. It's nature's lube
I've been hearing about it lately, and honestly, I think that the film will probably be much more tame then it's advertisements lead you to think. If it were as "horrific" or "graphic" as the advertisements would like you to believe, then it would not be getting a major release in America, and it would not be getting advertised at all. I'm expecting it to be a little bit more gruesome then your average horror film, but not by much.
Now, I've seen tons of truly depraved, horribly graphic and, even some films that I'd consider traumatic, and I love them, they're my favorite type of film. I find them fascinating and usually these films are more then just the sum of their shocks, they're out to make a valid and fascinating point about society, humanity, violence or any other number of topics, and they do so in true artistic fashion, using the violence in their films as a tool to get their point across. A film that is just plain violence with no plot, theme or message is quite boring. However, when used correctly, violence and gore can be one of the best tools for making a point in film, and getting noticed.
Now, to your questions.
I'm sure there are others who share your negative feelings about extreme shock cinema, I'm not one of them. I've a defender of films like that, that attempt to shock and disgust the viewers with honesty to make a point rather then give them mindless entertainment. I think it's an attribute that is far to rare, and one that should be nurtured and appreciated.
I think a lot of people are intrigued by the taboo. This film presents itself as a real horrible and graphic movie. The commercials are done very well in making it seem like one of the most extreme films ever to be released. As I said, this will garner interest by many people. To quote one of my favorite films, Cannibal Holocaust "People love this stuff, the more you rape their senses, the happier they are" or something like that. I think this is very true.
I'll probably go see it, just so I can see what the fuss is about. Though I doubt it will be anywhere near the true cinematic monsters I've seen, such as Irreversible, Men Behind The Sun, Salo, Audition, I Stand Alone, Cannibal Holocaust and The Guinea Pig series, I'm hoping it will be at least decent for a modern mainstream horror film.
Also, I really disagree with your dismissal of LGF, they've been responsible for some of the best, and bravest horror films of the past few years, and should be applauded for giving some of these great films a chance to be released, when they otherwise wouldn't be because of cowardly mainstream Hollywood.
I also disagree that graphic and disturbing films only cater to the "****ed-uppedness of people". Many of these films have a lot of artistic merit and cater to a variety of people who like them for a variety of reasons.