Why would Ibe wrong to dismiss your protest by saying 'its just a film' ?
Mainly cause I think that the purpose of the film content is to generate publicity. Be it good or bad publicity is not what that matters but what it is that the director wants to have it out there, in the minds, on the lips and on the Internet basically throug any form of media.
The word of the film circulates and more and more people know about it. The more controverse it is, the more people want to find out why is it so controvertial and the more people will go and watch it.