Originally posted by Regret
That is the question, why? What are the factors that have made this the image in the media? There must be some basis.
My 2-cents worth:
Throughout history, people with wealth have always set up standards of beauty to separate themselves from the masses. For example: a tan was once considered a mark of the peasant, the field worker, out in the sun all day, while the aristocrats--shielded from the sun in their palaces--bore skin like white porcelain.
Later, as agricultural societies became industrial societies, and working people spent more time indoors, tan became good: it suggested the wealth required Not to have to work all the time; you were rich enough to go on vacation and have fun in the sun. The pale skins were the poor who were always inside working.
Now we have a marvelous capitalistic society were everyone is equal. So what standard of beauty do you set?
Well...the goal of a capitalistic society is to sell.
You can't sell unless people have need. Real need is best.
However, if there isn't any real need (or "not enough"😉, you create need.
And the more need you can instill in people, the more you can sell.
Now with regard to women: if women are happy with their appearance--with how normal women look--they have no need.
You create need by enforcing the mindset that "normal" is not good.
You set a difficult/impossible ideal, reinforcing it as "good" by associating this ideal with things people value (like wealth, but in modern times, also fame and overt sexual desirability).
The more extreme the ideal of beauty you can enforce (the further from normal you can successfully take it), the more need you can create in the average, normal woman.
And the more she needs, the more you can sell her.
Hence: our modern standard of female beauty, which includes (but is not limited to): thighs as thin as one's calves, boy-hips, a concave lower abdomen, a skeletal face; and just in case you can't grow boobs on such a malnourished frame, you buy fake ones.