systemshock2
Senior Member
A good example was that guy who was the Dell dude. He was basically the young image of Dell, and it was his image and character that was used to sell to the 15 to 25 year old crowd when it comes to PC's. Well guess what happened. He was caught in possession of some drugs, and bam he was instantly fired because of it. Why would Dell do something like this? Because they have to maintain a clean and wholesome image, especially considering that their market of 15 to 25 years old's usually has an adult doing the purchasing for them. Once these parents associate Dell with any bad publicity, sales will be effected.
Same goes with the Superman franchise. It's main actor has to keep himself out of any negative publicity of any kind, or else the Superman movie franchise could lose any potential future revenue.