Easily. ✅
Yeah his commercials were/are for an insurance firm.
His angle was breaking the fourth wall by attempting to calm down the party who have just befallen the accident with: "Calm down dear....Its just a commerciallllllllllllllllllllll" the injured/aggreived party typically then cheers up, stops acting and goofs off to camera... weird stuff indeed from the maker of Death Wish.