Best part
I recently read that popular pre-internet author J.D. Salinger passed away. He was apparently the author of the popular book Catcher in the Rye. The name sounded familiar, so I googled it to remember what the cover looked like. I usually remember books by their cover, because that is often a good way to judge if the content/brand will appeal to you. We must judge books by their covers in the modern world because of the rapid production output of the information economy.