Originally posted by I-Drop
Marvel is used to winning and will do what they deem necessary to do so. No harm in that. Ya'll think it's too late for me to snag one of those Black Lantern rings?
Mostly winning because they simply put out more material. DC's titles sell more on average. Without trying to locate the year end numbers again, Marvel was putting 45% of the material on the shelf, but only drawing 39-40% of the dollar share. DC's was something like 33% of material, 32% dollar share. Meaning the titles are doing better individually.