Will facebook become like McDonalds?

Originally posted by Mindset
Help us, CM, we need you.

Originally posted by srankmissingnin
I don't have a Facebook account.

I think it is largely a form of self indulgence for vain people, and a convenient place for creepy dudes to cyber stalk attractive women they barely know. 😎

I find it a decent way to keep in touch with several groups of friends as well as getting certain types of news from my friends (albeit never as useful as Google Reader can provide).

[edit]Though actually, Facebook (and Google and other sites) do have a worrying phenomenon that some people equate with the "badness" of fast food, which is personalized, selective streams, which can lead to completely shut out certain new and unknown parts of the world from he internet experience you receive. Which in turn may lead to the Internet being a less (passively) useful tool for learning and create certain groups completely unexposed to different viewpoints or art and entertainment outside their comfort zone.

Originally posted by Bardock42
I find it a decent way to keep in touch with several groups of friends as well as getting certain types of news from my friends (albeit never as useful as Google Reader can provide).

[edit]Though actually, Facebook (and Google and other sites) do have a worrying phenomenon that some people equate with the "badness" of fast food, which is personalized, selective streams, which can lead to completely shut out certain new and unknown parts of the world from he internet experience you receive. Which in turn may lead to the Internet being a less (passively) useful tool for learning and create certain groups completely unexposed to different viewpoints or art and entertainment outside their comfort zone.

But srank did have a point.

Originally posted by Omega Vision
You're saying McDonalds doesn't have worthy competition?

Burger King and Wendys glare at you.

@dadudeman
Subway's can be crammed in the corner of a gas station. Vending machines probably have more locations than McDonald's too. Do you think subway may become more popular!?

Originally posted by The MISTER
@dadudeman
Subway's can be crammed in the corner of a gas station.

You mean like this?

http://pics.blameitonthevoices.com/032009/small_mcdonalds%20pakistan.jpg

😄

Originally posted by The MISTER
@Do you think subway may become more popular!?

"According to a new poll by Zogby International, nearly one-in-four (23%) American adults call fast food chain Wendy’s their favorite, with half as many preferring runners-up Taco Bell and McDonald’s (12% apiece). Burger King trailed McDonald’s and Taco Bell at 11%. Rounding out the field were KFC at 8%, and Jack in the Box and Long John Silver’s, at 3% each. Three-in-ten (29%) respondents say they either prefer no fast food restaurant or a chain not offered on the list."

Technically, the Yum! Brands, Inc is the largest and most popular fast food company. They have Taco Bell, Pizza Hut, KFC, Long John Silver's, and a few others.

Originally posted by dadudemon
You mean like this?

http://pics.blameitonthevoices.com/032009/small_mcdonalds%20pakistan.jpg

😄

"According to a new poll by Zogby International, nearly one-in-four (23%) American adults call fast food chain Wendy’s their favorite, with half as many preferring runners-up Taco Bell and McDonald’s (12% apiece). Burger King trailed McDonald’s and Taco Bell at 11%. Rounding out the field were KFC at 8%, and Jack in the Box and Long John Silver’s, at 3% each. Three-in-ten (29%) respondents say they either prefer no fast food restaurant or a chain not offered on the list."

Technically, the Yum! Brands, Inc is the largest and most popular fast food company. They have Taco Bell, Pizza Hut, KFC, Long John Silver's, and a few others.

Although I did notice that you were citing American polls that prefer Wendy's and combining multiple restaurants under one company and pitting them all against one restaurant. Like Facebook, McDonald's is pretty much everywhere that's got electricity. And also like Facebook it stands alone as king in it's industry for now. I'm not their biggest fan but I realize they're the Disney of fast food worldwide for the time being.

Originally posted by The MISTER
Although I did notice that you were citing American polls that prefer Wendy's and combining multiple restaurants under one company and pitting them all against one restaurant. Like Facebook, McDonald's is pretty much everywhere that's got electricity. And also like Facebook it stands alone as king in it's industry for now. I'm not their biggest fan but I realize they're the Disney of fast food worldwide for the time being.

Oh contraire mon frere! 😄

I did a NYSE comparison, aka, the corporate level comparison.

I did a YUM vs. MCD NYSE comparison as that's the most fair.

When you get to the corporate level, you have to make appropriate comparisons. Yum! Brands has diversified their offerings to increase their market penetration and share: McDonald's has not. Yum! Brands should not only NOT be faulted for that diversification, they should be applauded. This is why they have more locations than McDonald's Corporation.

Edit - I should point out that McDonald's has done a great job diversifying to fit their locations. So, they are not doing bad, they just aren't doing as well as others.

Originally posted by dadudemon
Oh contraire mon frere! 😄

I did a NYSE comparison, aka, the corporate level comparison.

I did a YUM vs. MCD NYSE comparison as that's the most fair.

When you get to the corporate level, you have to make appropriate comparisons. Yum! Brands has diversified their offerings to increase their market penetration and share: McDonald's has not. Yum! Brands should not only NOT be faulted for that diversification, they should be applauded. This is why they have more locations than McDonald's Corporation.

Edit - I should point out that McDonald's has done a great job diversifying to fit their locations. So, they are not doing bad, they just aren't doing as well as others.

Originally posted by The MISTER
Lol I see what you're saying. It's like if Bill Gate's bought Busch Gardens and all the Six flags and a myriad of other amusement parks then they would be making more together than Disney alone. They still wouldn't be the same household name! know what I mean? 😮‍💨

Sort of, but not really.

They are still the same corporation and trade the same on the NYSE. You don't purchase shares in "Pizza Hut", you purchase shares in "YUM." You don't purchase shares in McDonald's of China, you purchase shares in MCD.

You have to compare apples to apples. If you want to compare one product offering of a company to an entire corporation, that's not an apples to apples comparison.

McDonald's can be quite a bit different in other countries, meaning, it isn't as simple as saying, "McDonald's is the same in every franchise in every nation." They are quite the diverse organization in their product offerings. They just haven't done AS WELL as Yum! Brands.

You wouldn't do the same for General Electric, would you? You'd only compare, say, JUST their lightbulb division with another organization that offered lightbulbs, electrical cords, light fixtures, would you? Because that's what you're trying to do with Yum! Brands and McDonald's Corporation. McDonald's Corporation is comprised of lots of small "brand name" offerings. McCafe, McStop, McExpress, etc. Those are not products, those are brand names that offer products that McDonald's Corporation has trademarked.

This is similar to Yum! Foods trademarking and combining Pizza Hut with Wing Stop: it's the same thing as combining the brand McCafe with McDonald's Restaurants.

In other words, the ignorance of the populace can be ignored. There's lots of nice little marketing games each corporation plays with their name brands. Household names or not, there's another game being played and that's the battle of the corporations over their targeted market shares.

I can see where he's coming from, McDonald's alone is gigantic (bigger than subway, although with less restaurants and also bigger than Yum, though for the sake of argument lets say Yum was bigger) and bigger than any one of the brands Yum has. In fact Yum having more brands makes each brand on itself weaker and more likely to die for another. McDonald's is very unlikely to die as that's the only thing they make their money with, on the other hand Pizza Hut or Taco Bell being dropped from the Yum Roster if they are not making profit anymore is more likely as they have other companies to pick up the slack. Say they didn't like the brand Taco Bell anymore, and wanted to put it under their Pizza Hut brand, as Taco Hut...Taco Bell would be gone from the consumer conschious in no time, now McDonald's dropping or changing their only (huge) brand that they worked so hard on...eh, I don't think so.

Originally posted by Bardock42
I can see where he's coming from, McDonald's alone is gigantic (bigger than subway, although with less restaurants and also bigger than Yum, though for the sake of argument lets say Yum was bigger) and bigger than any one of the brands Yum has. In fact Yum having more brands makes each brand on itself weaker and more likely to die for another. McDonald's is very unlikely to die as that's the only thing they make their money with, on the other hand Pizza Hut or Taco Bell being dropped from the Yum Roster if they are not making profit anymore is more likely as they have other companies to pick up the slack. Say they didn't like the brand Taco Bell anymore, and wanted to put it under their Pizza Hut brand, as Taco Hut...Taco Bell would be gone from the consumer conschious in no time, now McDonald's dropping or changing their only (huge) brand that they worked so hard on...eh, I don't think so.

Apparantly, Yum! Brands is made stronger (obviously) by a more diverse product offering. They dropped off A&W and Long John Silvers because they were underperforming. They are still a "food" powerhouse in the corporate world and are doing better than McDonald's, from an investment perspective. Yum! Brands is the largest in operating units, but not revenue. That's where McDonald's is king.

Also, dropping off name brands from their offerings is the same thing as McDonald's dropping off their name brand offerings such as McCafe. Those trends could come and go.

It's true that the core burger products are McDonald's staple and Yum! Brands does not have a core product offering that is equal to the McDonald's core. Compare something like, say, Pizza Hut or Taco Bell to the American burger core products of McDonald's and none of them can hold a candle to McDonald's.

But this is about Facebook, not McDonald's. Facebook is ALMOST a complete on-trick-pony, as the old people in Okie land say. Comparing them to MCD or YUM is not very logical considering each has lots of brand diversification. Facebook is facebook.

Contrast this with Microsoft or google which have gigantic diversification in their products or brand offerings: even more so than McDonald's and Yum! Brands.

It is just a fad right now like myspace was then something new comes up and everyone changes.So I doubt it if it will be around forever;.
As for McDonalds I don't like the stuff so I don't care if it stays or goes/.

Subway are bigger than McDonalds already.

Originally posted by dadudemon
Apparantly, Yum! Brands is made stronger (obviously) by a more diverse product offering. They dropped off A&W and Long John Silvers because they were underperforming. They are still a "food" powerhouse in the corporate world and are doing better than McDonald's, from an investment perspective. Yum! Brands is the largest in operating units, but not revenue. That's where McDonald's is king.

Also, dropping off name brands from their offerings is the same thing as McDonald's dropping off their name brand offerings such as McCafe. Those trends could come and go.

It's true that the core burger products are McDonald's staple and Yum! Brands does not have a core product offering that is equal to the McDonald's core. Compare something like, say, Pizza Hut or Taco Bell to the American burger core products of McDonald's and none of them can hold a candle to McDonald's.

But this is about Facebook, not McDonald's. Facebook is ALMOST a complete on-trick-pony, as the old people in Okie land say. Comparing them to MCD or YUM is not very logical considering each has lots of brand diversification. Facebook is facebook.

Contrast this with Microsoft or google which have gigantic diversification in their products or brand offerings: even more so than McDonald's and Yum! Brands.

Originally posted by Captain Veteran
Subway are bigger than McDonalds already.

It won´t be like anything if it doesn´t start securing its site. Anyone else get that "come and look at the rollercoaster crash" virus link, which then sends itself to EVERYONE in your friends list?

Originally posted by Bicnarok
It won´t be like anything if it doesn´t start securing its site. Anyone else get that "come and look at the rollercoaster crash" virus link, which then sends itself to EVERYONE in your friends list?

Not us but thanks for the heads up. Actually I might get the virus on purpose....my wife spends WAY too much time on facebook. 😈

Originally posted by The MISTER
Yeah, cause their mascot's way more popular with kids. 🙄

http://www.walletpop.com/2011/03/08/subway-is-bigger-than-mcdonalds/

You read the news right?

Originally posted by The MISTER
Not us but thanks for the heads up. Actually I might get the virus on purpose....my wife spends WAY too much time on facebook. 😈

Well if you see the message below, click it and that should put an end to that.

Originally posted by Square Jaw
http://www.walletpop.com/2011/03/08/subway-is-bigger-than-mcdonalds/

You read the news right?