Originally posted by Starscream M
i think i get what he meansmarvel is more cartoonish in a way, the characters are more colorful and a bit more child friendly (iron man, hulk, thor, spiderman)
dc is more serious, darker tone and more geared towards adults imo
No, that's not what I meant. Once Marvel passed DC Comics in sales starting in 1970 and kept it that way for the next couple of decades, DC in the 1980's decided it needed to start innovating more and follow Marvel's approach. Hence, there was a major import into the DC offices of major Marvel talent early that decade - Marv Wolfman, George Perez, Roy Thomas, Doug Moench, Frank Miller and John Byrne etc. After the major reboot after COIE in 1986 to simplify their universe to become more cohesive (Marvel had been carefully tracking their continuity since the early 1960's and had things in place so a Crisis event wasn't necessary), John Byrne's reboot of Superman became known by insiders as the 'Marvelizing' of Superman. Ever since, it's all been about trying to make their characters as easily relatable as the Marvel heroes - Marvel coming out of the 1960's, it was all about breaking the comic trends established in the 1940's and 50's by DC and Marvel's predecessor, Timely. Hence why, in film history terms, DC was likened to the old Hollywood studio system while Marvel was like the French New Wave filmmakers, coming to turns genre conventions upside down (the words of comic historian Peter Sanderson.)
DC also did something Marvel ignored at the time: import the best writers and artists from the UK to work on their titles, with great results that were almost too dark (Marvel would lampoon all the depressed drug addicted DC characters in their parody title 'What The!?'😉 Marvel would start innovating again only after their bankruptcy in the late 90's, and now they have just as many UK and international creators as DC does.