Hulk- No soul to the creature anymore. I can actually picture the staff meetings at Marvel, discussing Hulk status.-
"Listen folks. Our data shows that the age groups, educational levels, adherence to MTV culture and financial profiles of our current target audience, respond most favorably to lots of explosions, easy-to-follow-plots and stories that can be resolved, in every instance, by amp'ing Hulk's power.
So, we should not be seeing any form of complex dialogue, character development or intelligent problem-solving.
Thus, in closing, please continue the current trend. If readers actually feel concern for the hulk, this is bad. If the end of a book cannot be guessed by the second page, this is bad. If there is even a possibility that the antagonist could prevail over hulk, this is bad. Regardless of who the antagonist is.
And, one more thing. If I see any respect for Marvel continuity, in ANY way, shape or form, it's gonna be somebody's A$$!!!
Thank you. Back to work."