Originally posted by Zack M
They didn't overdue the marketing until the end. When they showed Doomday. Not at the comic-con.
That was a natural progression though when beginning the marketing so damn early, because you show all the good stuff so early, then what left for the months coming upto the movie? At that point they just have to keep showing more stuff and people get fed up and feel like they've already seen the movie.
End of the day, that comic-con did nothing to help the film as we all have seen now with the box office results.