Originally posted by Rao Kal El
It was perfectly explained on the video.From a business point of view is a good move, since DC is on an uphill battle.
It makes perfect sense if you want to maximize profits.
Dc first set the stage for the battle. Huge blunder on their end because lots of different sources feel they backed down after the GOTG success.
Don't pick a fight you can't finish. They set up the date as the same weekend marvel originally slotted Cap three for then backed down showing trepidation.
Once again, the Marvel brand has asserted its dominance over DC. Warner Bros. just announed that the highly anticipated Batman v Superman: Dawn of Justice has been moved. The film will no longer go head to head with Marvel's Captain America 3 on May 6, 2016. Instead, the former will open March 25, way ahead of the summer rush.
The March release date will give Batman v Superman plenty of breathing room at the box office. When Warner Bros. first staked its claim on May 6, it seemed adamant about not budging. Perhaps Guardians of the Galaxy's stellar performance last weekend reiterated that even Marvel's lesser-known properties can bring in the big bucks. They're a studio that shouldn't be taken lightly.
Not my words yet another sources.
http://www.blastr.com/2014-8-6/wb-moves-batman-v-superman-cap-3-release-date-claims-dc-dates-through-2020