I don't know why some people dislike the way Goldblum looks as "The Grandmaster". That's essentially what he looks like in the comics as well as looking similar to Del Toro's "Collector" in GotG.
I was hoping this next Thor would have a similar feel to his "dark vision" w/ Heimdall in AoU. I thought that segment was really interesting. From what we've been seeing it looks similar to GotG, which is fine. I just hope the asgardian/Norse mythos isn't totally sidelined.