Originally posted by Surtur
The problem with them trying to be a company that fights for your security is this story right here, which even if it isn't 100% the same it still doesn't reflect on them well. For some people all they'll need to know is Apple would help out in the past, but not with terrorists.I also suspect this might be about marketing, but in a different way: Apple doesn't want to seem incompetent. Since I would ask why the government isn't asking them to do what they did before..and the only thing that makes sense is because they can't, so they think the only option is for Apple to mess with the security of all customers. You might think "wait it makes Apple look good, their devices are so secure" but some would see it and think "Hmm, Apple can't even get into an individual device, to the point where the only way is to screw over every customer?".
Plus it just seems the scale has changed. Apple was cool with invading the privacy of customers, just not in a way that screwed over every single customer. Which eh, doesn't paint them as champions for freedom and privacy. So they *will* invade your privacy if possible, just they won't sacrifice the security of everyone to do it. Is that a fair statement to make?
I agree that the FBI chose a very good case to get their framing through. This is a convicted terrorist and that's how a lot of news outlets will report it ("Apple refuses to help in case of convicted terrorist"😉. It sucks for people who value their privacy, but it's good that Apple is standing up for them (Microsoft and Google agreed as well).
Oh no, you misunderstand the technical background. Apple is working towards being unable to get into an iPhone. That's the holy grail of security, if not even the company that makes your device can get it, that's the goal. Apple has taken many steps to get us there and the iPhone 5C is a transitional step where Apple is still able to get in with a lot of effort, this may not even be possible with the iPhone 5s and subsequent models anymore.
I dont think Apple was "cool" with invading the privacy of their users previously. They were just aware that the laws of the US were written in such a way that they couldn't avoid complying.