Originally posted by BeniboyblingHmm. Interesting point. While I'm no expert on this, the impression I'm getting from publishing imprints is just that a publisher will use an Imprint of a company for marketing purposes.
No, a breach of contract would be for Del Rey to publish a SW book outside of the [b]LucasBooks imprint, the Lucas company and publishing arm of Lucasfilm that publishers like Dey Rey (and DK, and Titan etc.) have the rights to create SW liscensed out to. Much in the same way that independent authors like Drew, who are not Lucas companies, and whom often write content for other universes, like Mass Effect, are liscensed as authors by LucasBooks.Or in other words yes, the blurb is produced by Lucasfilm, or rather Lucasbooks, a Lucas company, just through a series of third parties. And yes, all of it is ultimately owned by them. Case in point, on the back cover of the Darth Plagueis novel, right beneath the blurb, is the following:
So yeah, it's canon. 👆 [/B]
https://en.wikipedia.org/wiki/Imprint_(trade_name)
"A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments. For example, the objective of Viking—an imprint of the Penguin Group—is "to publish a strictly limited list of good nonfiction, such as biography, history and works on contemporary affairs..."
So, Del Rey will publish books for people under their imprint. A Star Wars book will be published by Del Rey, under "Lucasbooks" for the purpose of marketing. To show it's a legitimate Lucas product, and not someone else writing Star Wars books.
I don't think this changes my point:
Rights to advertise and sell (meaning the cover art, blurb and so on): Del Rey under the moniker of Lucasbooks or whoever they publish for.
Rights to the intellectual property that is Star Wars (the characters in the book, film rights until they are sold, etc): Lucasfilms.
I guess my question boils down to this: how can Del Rey have authority over intellectual property that isn't theirs? How can Lucas have authority over advertising material they sold the rights to?