Marvel is by far better. You have more realistic characters that have weaknesses, as opposed to DC characters who basically cant be beat, such as Superman or Wonder Woman. Marvel also brings more variety into their comics and movies.
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Comics:
Dc is a company that has been there before Marvel. They "invented" the way comics are told and are structured. They've also come up with original ideas before Marvel. So, although Marvel is good, innovative and imaginative, it's basically a company who looked at Dc and said, let's take a piece of that pie.
Movies:
Dc was always supreme in that field because of it's longevity. A Superman project was easier to convince investors - who on this world would ask "who's Superman?". Today though, Marvel has gone in high gear. They've taken "obscure" characters and put them under the main light. They've given them the royal treatment. Marvel has used the best for their movies and are making the industry even better itself. At this time, Marvel is king of the cinema!
Sales:
I don't know much about these but I've read that Marvel almost went bankrupt a few times...
Friend.
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They actually made a series of four Marvel vs. DC comic books.
The series featured these battles:
Superman vs. Hulk
Spiderman vs. Superboy
Wonder Woman vs. Storm
Wolverine vs. Lobo
Captain America vs. Batman
Flash vs. Quicksilver
Aquaman vs. Submariner
Team Blackhawk vs. The Fantastic Four
I personally pick Marvel as the best.
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Marvel is by far the better comic. The characters are much more realistic and human, they aren't all unbeatable and they deal with much more darker issues other than just saving the world all the time. I mean where else are you going to find a blind superhero or heros who are hated because of their powers and not always praised and loved for them.
D.C. is the better pick because of the superheroes that are actually "super". Marvel makes their superheroes have limits and boundaries or human traits. D.C., the distributors of superman, made superman have no limits nor boundaries on the planet earth, he can do anything at any time.
To make the comics exciting and interesting to read they made one weakness of superman, kryptonite, which although may hurt him is not easy to come by on the planet earth and if there ever was he could detect and destroy it.
Marvel gives their heroes boundaries so readers are able to relate to them. How can you relate to someone who has to save the world all the time? Marvel characters take it one small step at a time. Plus, they always leave you wanting their stories to continue.
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Marvel
well in an all out war like trying to kill each other marvel would win just cuz of all the psychics
oh and about dc making comics and marvel copying no way dc started marvel redefined it and make it way better if they just took it and made new characters then it wouldn't make sense
in a sale thing marvel is winning now cuz of all there movies made great publicity for the comics
in who has the better characters i would say marvel again i mean marvel gives you scenerios where things could have happened like a good reason while dc gives you "they came from another planet" crap for every comic they got it's annoying
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Marvel is the either the largest comic retailer either in the world or in US (soz can't remember, anyway US is one of the largest and weathliest countries...) NUFF SAID!
When people say this, I always assume that they've never actually read DC comics. It might be unfair, but anyone who can watch the entire JLA be slaughtered and then complain that the characters can't be beaten is hard to take seriously. I'm also assuming that you don't read Teen Titans or Young Justice, since neither of those teams has any excessively powerful characters.
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According to the last Diamond Comics Distributors report, Marvel sells roughly 1 out of every 2 comics, and on the list of the top 10 comic books in terms of sales, they have places 1 through 10. So fiscally, Marvel is kicking ass at the moment.
I also prefer Marvel in regards to their characters and universe, for the reason's stated above by various posters, more realistic personalities, weaknesses, conflicts, and a broader range of characters and stories, from deep space, Starjammer Sci-Fi to urban, Daredevil crime and everything inbetween.