Man, this film exceeded my expectation for sure. A really good superhero film with a great family theme.
+ The casting was on-point in this movie, and one of its two biggest strengths. Asher Angel and Jack Dylan Grazer have an excellent rapport on-screen, it's hard to imagine anyone else but Levi as Shazam, and Mark Strong does brooding psychopath villain just as good as anyone in show business.
+ The comedy is the other high mark of this film: I was laughing throughout, and the trailer didn't have all the funny moments.
- This completes a trifecta of superhero films that take place at Christmas, and all of them are fantastic: Batman Returns, Iron Man Three, and now Shazam! Christmas setting = good superhero movie.
+ I like how the action was filmed to compensate for the lower-ish budget (is $100 million dollars low these days?). The CGI works when it is used, with[SPOILER - highlight to read]: only one moment of Billy flying in the mall trying to escape Sivana that I saw the effects standing out from the rest of the shot.
+ Pacing and editing was very solid. Never felt like the film was rushed nor dragging along, something that has dogged every DCEU film to date except WW and Aquaman. For realz though: regardless of my overall opinions on the DC films, from MoS all the way to Justice League the editing choices stood out as anywhere from questionable to outright trash.
+ [SPOILER - highlight to read]: The Marvel family coming together at the film's climax! Yes! I LOVED that finale.
+ [SPOILER - highlight to read]: Seeing the Man of Steel show up to the cafeteria at the end, it honestly both delighted my inner fanboy and frustrated me at the same time. Something as simple as Superman going to help out a fellow superhero's friend at school - lunch tray with milk carton and all - shows how upstanding and considerate a superhero Superman is, even in modern times. It just shows how much doubling-down on broody Superman was a mistake. And dangit producers and Henry Cavill, why couldn't you guys work this out to where Cavill suited up for one day of shooting?!
I agree with BruceSkywalker's score. 6 or 7 out of 10. I was entertained. But was not blown away.
The youngest kid in that family was super adorable - she knocked her role out of the park. And the brother, Freddy, was a good actor, too. Feels like they could have done more with that character. Felt a bit forced at times.
Also, the movie felt more like a Nickelodeon special. Similar to Spy Kids. Like a made-for-TV movie but with a much better budget.
I'd say watch it if you like super hero movies and want to be entertained.
Looks like it made it's budget and a bit more than $100 million to spare.
They say to double the production budget to get true total costs to make a movie. That extra money is for marketing, merchandising, etc. So $200 million movie made about $146 million and rising. That's a good paycheck for WB.
I don't know where your numbers come from. What I do know is double the production costs is where a movie breaks even as a general rule. That's $200 million for Shazam. It's made $146 million in profit.
Movie theater costs are built into those figures. And the money made on tickets sold, when you review box office mojo figures, is the money made by the studio, not the theaters. Which is why those figures are not reported as "tickets sold."
In some countries, your movie theater ticket costs $2. Some have shady distro deals, at best. Some have solid deals (like that one major theater in Hong Kong that I can't remember) and have very accurate numbers.
I hope that helps understanding the box office crap. Shazam made some nice cheddar.
However, with a production cost that high, likely, the advertising and distribution costs were not $225, as well. So the profits were probably anywhere from a little to a lot higher than the estimate.
MOS received a lot of promotions from companies like Gillette that made up most of their marketing costs. So was probably around 550mill to break even. It grosses around 670mill so was profitable.
Urm no it's not made anything close to that kind of profit.
You actually hit the nail on the head here:
So marketing usually at least half of a films budget (assuming WB wasn't thinking this will be flopping).
So it had a budget of $100mill as per boxofficemojo. Half is $50mill. Total cost there is $150mill.
Double that to make up for the cut taken by theatres (which is included in total gross, which is why your $146mill profit was ways off), and you are looking at a minimum of $300mill to break even.
If however the marketing costs was closer to $100mill, then the break even point would be $400mill. I personally doubt the marketing was that high, but it is quite normal for superhero movies to spend as much on marketing as they did on the budget.
All that said the break even point for this film could range anywhere from the $300mill-$400mill marks.
Although personally I feel it would be well in the profit range if it got to the $400mill mark, as I doubt they spent $100mill marketing this.
Oh I understand it fairly well. Things like theatre cuts vary from country to country, so it's hard to gauge an exact break even point, but doubling the total cost (budget + marketing) is usually a good estimate.
That said this might have made a tiny profit, and add that to the good reviews, may have justified a sequel. That said, it's only justified another small budget sequel. There was no breakout box office here like Venom or Deadpool.
^ So what you are koi arguing about? My estimate is in the $300-$359mil range. Might be less than that, but my estimate is hardly unreasonable. And this is hardly a break out hit.
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Apr 22nd, 2019 08:05 PM
