Yeah, he really should, it would highlight how truly huge he is.
Ryback's got the tools. As a face he was believable to me. As a heel he does just fine.
He can play dangerous AND goofy (Monday's reaction to Gold Dust's double knee/groin stomps was LOL funny), a very fine line.
Sadly, barring a huge culling in the ranks, i cant see him getting another real push. Hope i'm wrong.