New interview with Loeb is up:
http://www.wizarduniverse.com/magazine/wizard/006767606.cfm
“A lot of my inspiration for the character came from, of all places, that movie ‘The Last Unicorn,’” laughs the artist. There’s this character in there called the Red Bull, and it’s just this giant, flaming red bull who would chase these unicorns. I had that impression in my head, and I’m like, ‘Well, I could merge that with the Hulk and make it a brand-new character.’ He’s the next level of what the Hulk could possibly be.”"Expect McGuinness to unleash a new, murderous look for the Hulk’s longtime nemesis. “The best Hulk stories are the ones where the Hulk is going up against someone who is formidable—where you actually believe he’s going to get his ass handed to him,” says Loeb of Abomination’s threat potential. However, this next fight may go much differently than before. “Because of the [change in Hulk’s] power, he’s very much a force of nature. It isn’t just that he’s smashing things, he’s actually changing things as he’s growing and growing more powerful.”