lol
memory:
Recently, a psychologist attempted an experiment to test if false memories, implanted by the psychologist themselves, could cause behavioural changes in a subject.
It is already well known that a psychologist can unconsciously suggest content to a patient who is attempting to remember something, as is seen in most "repressed memory" cases, be it of repressed sexual abuse or of alien abduction. In these cases, normally the psychologist has strong feelings initially about what has happened to the patient, and they supply them with the necessary cues along the way so that they "remember" something. Facilitated Communication of autistic children works in a similar way, only seemingly without bias from the facilitator, and I guess the autistic children do not gain the new memory...
Added to that, psychologists have been able to implant specific memories into people, which they would later elaborate and insist had happened. The most notable case being of an individual who had a memory of being lost at a mall implanted, who later gave a much more rich and emotional version of the memory, none of the extra details coming from the psychologist.
So, in this new study, subjects were implanted with a false memory of having bad egg salad one day. The memory was so salient in at least one of the participants that they, even months after the experiment and after being told the memory was false, they would no longer eat egg salad (though they had originally liked it).
honestly, memory = shit
if you "remember" something from a past life... LOL