Originally posted by Golgo13
Like what? MOST lesser titles don't sell the way both companies want them to. If they did, they would still be around.
May I point out some of them do last for quite some time? Like, DC is dropping books after 6, 12, etc. issues. Immortal Iron Fist was a lower tier title that last 30+ issues (27 + 5 specials). Secret Six lasted 48 issues (36 + two 6 issue minis).
Avengers: The Initiative was a teen-heroes book, rarely a chart busting type of comic since most of the characters in the are new, and it did 35.
I was just looking at Marvel's list of books this month and they hardly have any mystic and cosmic titles. Why? Because they aren't big sellers like Avengers or X-Men titles.
The reason is they're planning a big cosmic re-launch with a new Nova and Guardians of the Galaxy book, and the previous Nova and Guardians of the Galaxy book each ran for some time- 36 and 25 issues respectively, with very stable sales, they ended primarily because of story reasons.
Heck, GotG got enough acclaim I hear they're doing a movie based on it.
Some up to issue 12-19 or so. That's a decent run.
12-19 isn't much of a run, especially with 6-issue stories being the norm, not enough time for proper conclusions/wrap ups, and often two different creative teams in those 12-19 issues.