Philosophía
"The devil made me do it"
There's no doubt that once the 80s and the creative boom at DC took place, they stomped Marvel in the ground as far as sheer quality, diversity and complexity was concerned; but I'm talking in general, with how DC approached the movie Universes, too.
If you look at Marvel's cinematic universe, almost all of the movies have the same 'feel' to them. Spiderman, X-Men, Iron Man, Captain America etc. They all feel like the same 'Universe' whch was the point for half of them, but a little bit of artistic license would be welcome], with no strong point, or anything really other than a superficial, generic moral trait for dummies. With Captain America they tried to go "it's so stupid it's charming" but I feel they failed, for example. I cringed when Steve Rogers jumped on the grenade, in a horribly goofy [and not in a good way] 'he is such a good guy' type of scene. I even cringed when Xavier went all 'they're just following orders' in X-Men First Class, as another example. But I overlook it, because I'm a fanboy for Magneto, and seeing him 'comic-like' comic to movie was amazing.
And it all culminated in Avengers - a movie about nothing, really, other than superheroes punching eachother and then the villain. Fanboy orgasm? Sure. But..that's it. You really have to squint [and strawman] to find, well, anything other than that really.
The Marvel movies are good for what they are - safe superhero comics, with high entertrainment value, but in terms of what they mean to me personally [which is how I judge films] they fall ridiculously flat and unimportant, other than the "It was so cool when Magneto lifted the submarine" type of fan satisfcation. Even when they try to make some sort of deeper meaning to the work, it's so unsubtle and on-the-nose approach that it sometimes annoys.