Originally posted by DARTH POWER
That's exactly the problem. This Batman V Superman thing has been going on for so long, if you have a teaser now, it will increase excitement for it, but then it will just fade down again in a few months, just when they need to really start pumping the hype up.I think they should leave it now for around the Avengers release time Imo. Then just keep pumping the hype.
I honestly don't see a problem. So what if it dies down? That's expected. The MAIN marketing push will be a few months before it's released, anyway.
Releasing it before the LAST Hobbit movie is a smart idea, since a slew of people will flock to see it. It will get awareness and hype going.
It won't be overshadowed by Antman and even if it gets overshadowed by Avengers, marketing campaign won't be until the last few months before it's release, so it's not like they are going to lose the audience.
On another note, when they DID release the teaser trailer at comic con, it totally overshadowed ALL the news that was released that day. Even Star Wars.