It is a different measure of success, yes. But it is unfair, to measure Apple on an unrelated axis, when they have consciously chosen to play in a different market. The people touting market share as "Android" winning, are comparing different games. Coincidentally, there is still more money made on apps in the iOS App Store than on the Google Play Store. Even though Android is on more than 6 times more devices.
Other topic though: Financial Potential of the Apple Watch.
I've been thinking about what the potential impact of the Apple Watch may be for Apple's bottom line. There are mainly three variables we have to determine to find that out that's units, average selling price, and margins.
For the units I have no real idea whatsoever. I'll just assume it will be anywhere between 1 million and 10 million devices a quarter. For some reference, the smartwatch market in 2013 was something like 2 million devices, most of which were the Samsung Galaxy Gear, which were often bundled or given away with a purchase of a Note for example, the technology wearables market altogether (fitbit, fuelband, pebble, android wear, etc.) is apparently going to be something like 15 million devices in 2014. I do think Apple will outsell the Galaxy Gear though definitely, so like I said, I'm going to put my low ball estimate at 4 million devices per year, and my insanely optimistic estimate at 40 million per year (this is for the first year, comparing to it the iPad sold 15 million devices in the first 9 months or 5 million per quarter on average). So lets take 4 million, 20 million as 40 million as variables.
For Average Selling Price, Apple said that it will start at 350$, which I assume will be for the Sports Edition with a plastic band. The steel one I assume will be somewhere between 500$ and 1000$. And the Gold one probably somewhere between 2000$ and 10000$. Of course depending on the price they'll sell more or less, but for the sake of why the hell not lets just assume ASPs of 400$ or 600$.
For margins you could look at the material costs, maybe factor in some secondary costs, R&D, logistics whatever, but I don't really want to do that, so I'll just set them to the 40% (around what Apple does on average) and 60% (higher, because luxury items often have insane margins)
So now some calculations for a quarter
Units - ASP - Margin - Revenue - Profits
1m - 400 - 40 - 400m - 160m
1m - 400 - 60 - 400m - 240m
1m - 600 - 40 - 600m - 240m
1m - 600 - 60 - 600m - 360m
5m - 400 - 40 - 1600m - 640m
5m - 400 - 60 - 1600m - 960m
5m - 600 - 40 - 2400m - 960m
5m - 600 - 60 - 2400m - 1440m
10m - 400 - 40 - 4000m - 1600m
10m - 400 - 60 - 4000m - 2400m
10m - 600 - 40 - 6000m - 2400m
10m - 600 - 60 - 6000m - 3600m
So yeah, what I'm trying to say is, I have basically no idea how much of an impact it may have, but prolly somewhere between 160$ million and 3,6$ billion
What do you guys think, how much of an impact will the Apple Watch have on Apple's bottom line