It's just laughable though. The movie gets a review embargo, and then this article takes tweets from 3 people and says it's getting "positive reactions". No not 3 people. The person who was friends with the cast member doesn't even count. So two people actually.
Do you think they would of done the review embargo if the movie had only one or two bad reviews?
Bottom line: what does it say about your product when you tell people that they aren't going to be allowed to know what the critics think until after they've spent their money? It's a fact of life: people look to reviews. They look to reviews about movies, about tv, about restaurants, about which friggin car they should get. What does it tell us about the faith they have in this movie when they do this?