Doing simple math, if the films budget was $144 m, with an additional $100 m in advertising (although these numbers were probably understated by Sony to save face), that would bring the total cost of the film to $244 m, we'll say $250 m to be safe. Now since theater chains take half of the box office, that means that in order for the studio to make its money back, it would have to gross at least $500 m, which is what Feig originally stated, as if we went with his lower estimate of $300 m, that would mean that the studio would only make back $150 mil, less than half of the film's total production and marketing costs.
Now that this movie has flopped in Japan however, it will be finishing it's worldwide theater run with probably between $210-$215 m. Since the theater takes half, that means Sony will only be getting back at most $107 mil from theater gross, and let's not even act like it has legs on DVD, but we'll throw in $10 million in DVD sales, bringing Sony's money back from the film to $117 million (we'll round to about $120).
That means that out of a $250 million investment, Sony only made back $120, meaning they lost $130 million. (And again, this is being generous considering the rumours that advertising was actually $150 million, meaning Sony actually lost $180 million dollars!!!)
$130-180 million loss for Sony. Jesus Christ. Are you happy with yourself Amy Pascal? You failed your company horribly with this. You and Feig should be blacklisted from Hollywood forever (and take Tom Rothman and Avi Arad with you)