Originally posted by -Pr-
WOM only does so much for a movie, to me. For a lot of people, no amount of "no, you should go see it" is going to change their opinion if the trailer sucks ass.BvS is evidence of both bad advertising AND bad WOM, imo.
BVS overall didn't have bad marketing. Most of the trailers people liked as was evident in positive tweets and mentions on other social media sites. Remember, most people don't read comics, so they weren't bothered by a lot of stuff fans of the comics complained about.