Originally posted by Darth Thor
That's a short sighted way of looking at making money. Generating goodwill will do a lot more money in the long term. Just like First Class did for the X-Men series.Warcraft had a poor score on RT though which won't I still confidence in studios hoping it generated goodwill.
You realise when it comes time making money it's not the Gross that counts but the profit right? Believe me WS generated far more goodwill than SS, and was probably more profitable anyway.
Iron Man 1, Winter Soldier, GOTG (and Thor1 IMO) are the reasons the Avengers franchise continues to make a killing at the box office. People at WB like Snyder are left confused why their films aren't grossing that much with bigger names and budgets.
Yet, they are building good will. Now, if WW does poorly at the BO, then their will is going down, but all signs say that she will have a good opening weekend.
BVS and Suicide Squad had poor RT scores, too, but still made a lot more money.
Profit? MOS made over 300 million in profit. BVS made less, but still a lot of profit when you count home sales and promotional dollars.
Warner Bros.' 'Man of Steel' Nabs $170 Million in Promotional Dollars
SS also made a lot of profit, according to WSJ.