Originally posted by wakkawakkawakka
The MCU is trying way too hard to push this character casual movie fans don't really know...and comic fans don't really like.
That was the argument critics had with Marvel Studios making a movie about the Guardians Of The Galaxy, before the movie came out. There weren't part of a long running, bestselling comic series, the characters were considered B to C list, and how could anyone take that walking raccoon seriously on the big screen? Those were some of the complaints.
I complained about why they were proceeding with an Ant-Man movie. Never much cared about the character, and Hank Pym's appeal was way below Tony Stark and other scientist characters, to me.
But both times Marvel Studios knew what they were doing, putting both properties in the right scenarios to tell their stories, and using them to further expand the MCU in different directions (The greater galaxy, Thanos, the hunt for Infinity Stones, the Quantum realm & the Microverse, SHIELD in modern times with Peggy Carter & Howard Stark, etc.)
With Captain Marvel, we should be jumping further into the Kree Empire than ever before and seeing their ongoing cold war & open conflict with the Skrulls. That's the MCU expanding out in a new way, and why the film matters.