Beginning January 2011, DC Comics will implement a line-wide pricing adjustment, lowering the prices of all standard length 32-page ongoing comic book titles currently priced at $3.99 to $2.99, it was announced today by DC Comics Co-Publishers Jim Lee and Dan DiDio.
"Today's announcement re-affirms DC Comics' commitment to both our core fans and to comic book store retailers," said Jim Lee, DC Comics Co-Publisher. "For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form."
"As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they'd collected for years." said Dan DiDio, DC Comics Co-Publisher. "We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point."
I mean, I guess maybe I'm not seeing the big picture, because I don't collect comics, but... it's only $1. Like, even if you decided to just splurge and buy ten comics in one month, you'd be saving ten dollars. For that month.
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"The Daemon lied with every breath. It could not help itself but to deceive and dismay, to riddle and ruin. The more we conversed, the closer I drew to one singularly ineluctable fact: I would gain no wisdom here."
So the savings basically equates to buy 3, get 1 free. Not a bad gimmick... Though I'd be willing to bet that downloading has killed sales more then the economy has. /shrug
Well, even putting aside downloading - getting constant updates on a character or series on Wikipedia, has taken away some of the reason to buy just to find out what's happened recently.
I mean, I discovered Wikipedia by joining here five years ago, and seeing it in use.
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