Well,let's keep it simple, how about Cheddar?
Not much call for it round here sir!
No call for it? It's the single most popular cheese in the world!
Not round here sir!
And what, pray, is the most popular cheese around these parts?
Ilchester!
I see.
It is staggeringly popular sir!
Is it?
The number one best seller, sir!
IS it?
Yes sir!
Ilchester, eh?
Right sir!
Ok, I'm game. Have you got any, he asked, expecting the answer no...
I'll just go and check sir.Erm.................nnnnnoooooooo!
It's not much of a Cheese Shop really, is it?
Well its the finest in the district sir!
And what leads you to THAT conclusion?
Well its very clean sir!