Originally posted by xmarksthespot
No I just read up on stuff like this every now and then out of interest.I have some marketing background though... and frankly the SR marketing was shite.
Agree. I would characterize it as dyslexic.
The reason I asked is because you sound like a friend of mine who works up there and feeds me alot of the same information. He confirms that some of the WB execs in charge of this thing are already falling on their swords.
Originally posted by xmarksthespot
Not unexpected.What is surprising though is Disney is cutting back its level of film production and staff even after the success of Pirates.
What else would surprise me? If this film reached $200 million domestic.
Agree again. It ends up falling way short of $200 million on domestic ticket sales.
Heads will roll at WB.
the people in charge of marketing for this movie should take a large wooden broom and stick it up their asses. Even before the movie came out I was watching the tv-spots and I was like "wtf." The best trailer was the first teaser trailer. It gave superman that epic feel, that was brilliant, even my friends who don't know a lick about superman and some who are batman fans thought that trailer was amazing and couldn't stop watching it (like myself)...but after that initial trailer the marketing went way downhill.
Originally posted by 113
the people in charge of marketing for this movie should take a large wooden broom and stick it up their asses. Even before the movie came out I was watching the tv-spots and I was like "wtf." The best trailer was the first teaser trailer. It gave superman that epic feel, that was brilliant, even my friends who don't know a lick about superman and some who are batman fans thought that trailer was amazing and couldn't stop watching it (like myself)...but after that initial trailer the marketing went way downhill.
Originally posted by xmarksthespot
What else would surprise me? If this film reached $200 million domestic.
Domestic: $152,028,000 80.9%
+ Foreign: $35,800,000 19.1%
= Worldwide: $187,828,000
And that's as of Thur., heading into this weekend.
Well, it'll almost certainly crack 200-215mil this weekend world wide, but I think it has a good chance of making another 50 mil here at home in the next 2-3 weeks.
What else will people watch?
Clerks II? Miami Vice? Both will open well, but are rated R.
You, Me, & Dupree?
Yeah, a few chicks will drag guys to see it. I think most people are sick of seeing Owen Wilson playing a n'eer-do-well, lovable goof-ball who needs to get his shit together.
I can see Supes getting another 50 mil before Snakes On a Muthaf*ckin Plane opens to huge numbers.
Originally posted by sithsaber408You're apparently very naive over what makes a film a financial success.
Well, it'll almost certainly crack 200-215mil this weekend world wide, but I think it has a good chance of making another 50 mil here at home in the next 2-3 weeks.
Pirates made $196 million domestic in it's first seven days of release. It made more box office in it's inter-weekend period than SR did in it's opening weekend, and made nearly as much as SR's second frame on a Monday. This weekend Pirates will probably make roughly 5-6x as much box office as SR.
For one thing, no it doesn't really have a good chance of making another $50 million domestic in the next two weeks. If it even achieves this it will take most of, if not all of, it's domestic run.
For another, even if it did, taking 6 weeks to reach $200 million for a film budgeted at around $260 million is nothing to be that proud of. Considering the other studio's summer tentpole releases e.g. Pirates and X-Men, only took 8 (by my prediction) and 17 days respectively to reach the same figure; both costing far less to make.
Another box office success story albeit on a much smaller scale, The Devil Wears Prada, has made roughly half of SR's box office, and it was made on a budget of $35 million. Executives at 20th Century Fox are probably chuckling away right now at that Singer clip.
Originally posted by sithsaber408As was made abundantly clear last weekend Pirates of the Carribbean: Dead Man's Chest and The Devil Wears Prada.
What else will people watch?
Well X,... I guess I'll have my humble pie in slices. 😛
It broke 200mil (internationaly, of course), but just barely.
To answer you, I do know what it takes to make a film a financial success, and what the studios look at. (and the difference between domestic and international sucess, and any combination therof.)
I'm in no way, shape, or form even trying to compare Superman Returns to POTC2.
One broke records all over the place and was a huge hit, the other is doing mariginally well (were it not for an inflated budget) and is limping along.
To me though, it won't be a failure if it cracks 200mil here, and makes another 50-60 mil abroad.
It went up against good competition, and wasn't marketed very well at all.
Maybe the positve reviews from established sources (TIME, Larry King, Premier, Newsweek, Rolling Stone, etc..) actually hurt it, since people seem to distrust them and shower box office on whatever the critics cite as ho-hum action movies. (see Dead Man's Chest, Xmen: Last Stand.)
In any event, if the film can make back most of its costs in theatres, then dvd's will provide the studios profits.
I am of the mind that a sequel is still coming, and that if they can make it for under 200 mil, then the studio will turn a better profit in 2009.
An article in Premier describing last years b.o. takes had this scale:
10-30 mil (bomb)
30-50 mil (misfire)
50-75 mil (sleeper)
100 mil+ (hit)
200 mil+ (blockbuster)
While you have to take in account budgets, I would say that Superman Returns is a hit, and may still make it to blockbuster status.
Currently, it needs another 36mil in the U.S. to do so:
Domestic: $164,316,103 68.1%
+ Foreign: $77,000,000 31.9%
= Worldwide: $241,316,103
I recall an interesting anecdote about the show Entourage, in some of the B.O. stuff I've been reading. The star of the fictional Aquaman movie asks his manager if a $50 million opening would be good. The manager replies, it would be a disaster.
And for a summer tentpole film it is quite dismal to open to $50 million these days. Even moreso when one looks at inflation adjusted figures.
Those Premiere figures are much more applicable to a film like Prada on it's budget of $30 million than a film like SR. Frankly it makes more financial sense to make a Prada sequel than a SR sequel which is surreal. In absolute terms you can probably call it a blockbuster if it crosses the domestic double century, but in relative terms I wouldn't be so generous with my vocabulary.
Superman Returns got bounced from the number #2 spot domestically this week. It didn't even break 200 million domestically. Sure it reached 200 million World Wide. As of 7/16/06, Pirates is up to 383 million World Wide and has no signs of letting up.
well it was said it needed, 200 mil domestically for a good turn out, it will get there, the weekends will be the money jumps, as now most people have seen pirates, most of my mates are booking superman tickets now for... guess what the weekend, so i think the jumps up will occur on the coming weekends, people work dont you knowchair
also the foreign domestic hasnt included UK (big income area) france, fairly big and a few other country's still havent been added to the total foreign income yet, so it will do good enough, people who hate superman are trying to antogise the situation beyond belief... like usual really, i ignore them... (xmarksthespot)2guns
Well, I'm glad 'ol Matty's gone, how bout you guys?
Anyway, here's the figures as of yesterday:
(For X marks, or anybody else, I'm just keeping tabs, not trying to argue that the film lived up to expectations, is better recieved than Pirates, etc....)
Domestic: $166,017,362 68.3%
+ Foreign: $77,000,000 31.7%
= Worldwide: $243,017,362
Originally posted by sithsaber408
Well, I'm glad 'ol Matty's gone, how bout you guys?Anyway, here's the figures as of yesterday:
(For X marks, or anybody else, I'm just keeping tabs, not trying to argue that the film lived up to expectations, is better recieved than Pirates, etc....)
Domestic: $166,017,362 68.3%
+ Foreign: $77,000,000 31.7%= Worldwide: $243,017,362
Amen to that, sithsaber408! What was the final straw? Not that that guy needed to provide any more reasons for his restriction.
Thanks, by the way, Wrathful Dwarf.
Originally posted by sithsaber408
Domestic: $167,742,734 68.5%
+ Foreign: $77,000,000 31.5%= Worldwide: $244,742,734
Got another mil.! 💃
🙁 only about 33 more to go before its only 50 mil short of its budget.
I read in a recent article online that $200 million domestic ticket sales is the magic number for WB. A final tally significantly below this number would jeapordize the future of the Singer franchise.
It's been consistently below the daily tallies of Batman Begins ever since the end of it's first week. Above by 17 million at the end of week one, dropping to a difference of 12 by the end of week 2, and now at a difference of about 10, so it will likely be a difference of about 9 by the end of this week. In its 4th weekend BB made just under 10, a conservative drop of around 45% for SR would give it 6 this weekend which will further reduce the margin to about 6.
Assuming this trend continues it may still make 200 million, as BB made 205 but if it does it will only just scrape in.