^ Pretend winning.
Alt-Right was a self-applied label. Now that it's beyond clear that the Alt-Right movement are fascist and White Supremacist for some time now, you have weasel-cucks like Gavin McInnes rebranding themselves as "Alt-Lite".
Different package, same contents as always.
ps Blaze Media (part of The Blaze) recently fired Gavin 😂
The Proud Boys founder was described as a "provocateur" by the company's co-president Gaston Mooney in a statement to CNN, who called McInnes "one of the many varied voices and viewpoints on Blaze Media platforms.â€
McInnes, who has since disavowed the Proud Boys, was denied a visa for a speaking tour in Australia due to "bad character" last month and has faced criticism after two members of his former group were arrested over their suspected roles in chasing down and beating protesters last month in Manhattan. -snip
All this cuck does is try and rebrand himself when his actions catch up with him