Originally posted by Golgo13
Oh, and one more thing, all those movies have different studios. Daredevil was Fox, Ghost Rider was Colombia, and Hulk was Universal. Not to mention Marvel Studios/Disney, so Marvel had to push for multiple studios to pump out their properties, while WB is only ONE studio, which is why they never were in direct competition.
That was the case, but since they founded Marvel Studios and started creating their shared cinematic universe, they have pulled back three characters whose screen rights had been owned by other studios - Hulk, Punisher and most recently Daredevil. Universal might have distributed The Incredible Hulk in 2008, but they were in the same position Fox was with Lucasfilm for all those decades with Star Wars - get paid a distribution fee with no rights. The multiple studio blitz in the early 2000's helped Marvel get a foothold, but now they want more revenue and control. The only two properties I believe they won't reclaim any time soon are the X-Men screen rights from Fox, and Spider Man from Sony, because both are really profitable.
Warner Bros. squandered their advantage for decades with some old thinking. When Superman started to crap out in the 1980's, they finally turned to Batman instead. When Batman hit a wall in the late 1990's they got preoccupied with Harry Potter. By the mid-2000's with Batman Begins, they finally started to see they could do more than one series at a time. Marvel was showing the way.