Harry Potter Endorses Coke
[Wednesday, February 21st, 2001]Coca-Cola has won the global marketing rights for the Harry Potter film, estimated at around $75m. BBC talks more:
The deal includes a pledge to fund community-reading schemes, as requested by Potter author JK Rowling, and is thought to be one of the largest ever marketing link-ups with a film.
Under the terms of the deal the face of the young wizard will not be shown on cans or bottles of Coca-Cola but "Harry Potter-related images" will appear.
Images of Coca-Cola products will not appear in the film.
Rowling is said to be keen not to overly commercialise her world-famous character and asked Warner Brothers and Coke to respect children's imaginations.
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